What is SEO?
SEO = search engine optimisation. It simply refers to getting to the top of Google (or another search engine’s) results, and therefore getting found in searches on the internet more easily – as let’s face it, hardly anyone is going beyond page 4 of Google search results.
Of course, you want to be at the top of page 1 when someone searches the internet for something you offer. But this isn’t something you can achieve overnight! Beware of companies offering services to get you to the top of Google in x amount of time, or for x amount of money. SEO is something you can gain by having a good functional site which is mobile responsive, with good quality content that is kept up-to-date and is relevant to your customers.
Keywords are words important in your industry, or to your customers. They are the words people are likely to search the internet for to find you/your business. Using these ‘key words’ in the text on your website, in titles and headlines, in your meta tags where possible, and for images, all help to improve your SEO. Having regularly updated content, such as a blog, often gives the best results.
However, don’t just add a ton of keywords into your website content or blog posts – Google knows when you are trying too hard to squeeze them in so make sure it’s natural. Just write for your audience rather than for Google.
Long tail keywords
A long tail keyword is simply a short phrase which people are likely to search for to find you, they are generally 3-4 words long. For example:
- Keyword: “hairdresser”
- Long tail keyword: “female hairdresser Norwich”
Using long tail keywords can be really effective for a small business, particularly if you only operate in your local area. You can search for appropriate keywords and phrases on Google’s keyword planner tool which is free to use.
Trial & error
Google is constantly changing their algorithm so what works this month might not work next month. Keep an eye on website analytics to see where your traffic comes from. You’re hoping for a steady rise in search engine traffic over time, any sharp changes should be looked at carefully to see what you did.SEO. Do more of what works, and less of what doesn’t. Click To Tweet
SEO also applies to social media too, so think carefully about the words you are using on Facebook, Twitter, Google Plus etc.
And make sure you regularly chat to your target market to understand what they search for online when looking for the products/services you offer.