Try a Google search and there are literally hundreds of definitions of marketing, but let’s start with this…
Marketing is the action of promoting products or services in a way which makes ideal customers more likely to buy them
The term ‘sales’ basically refers to making the actual ‘sale’, or exchange of goods/service for money.
Sales & marketing activities can include any of the following:
- Customer research
- Competitor research
- Market research
Basically, anything to do with telling people about what you do/ your business does, why, and who for, is about marketing. It’s about getting your business’s message out there!
Your sales and marketing are going to be essential to making your business a success and needs to be taken seriously. That means you need to be strategic about your marketing activities, rather than just doing anything that springs to mind, and means you need to measure results so you know what is worthwhile doing again, and what isn’t.Sales and marketing are essential to making your business a success Click To Tweet