If you’ve got a Facebook page for your small business then you may have already seen or taken part in a so called ‘like ladder’.
The trouble is, while it might seem fun and increase the number of likes on your page, it’s seriously not good where Facebook page reach is concerned.
What is a like ladder?
Okay, let’s start at the beginning.
A like ladder is instigated on a page, in a group or on a person’s profile by someone publishing a status for everyone to leave a comment with a link to their Facebook page, then visit and like all the other pages in the thread. This increases the amount of likes on everyone’s page, so you get more followers.
It might look something like this:
What’s the problem with like ladders?
“More people liking my page – that sounds great!” I hear you say. I mean, we all need more likes on our pages, don’t we?
But there’s a real flaw in doing it this way. Facebook isn’t about numbers, it values quality over quantity.
Getting page likes through like ladders means that those liking your page might not necessarily be interested in your business and what you offer. This results in them being less likely to like and comment on your future posts, and the less they interact with your page the less it gets shown in other people’s news feeds which seriously reduces your Facebook reach.
Think quality over quantity for better reach
It’s far better to have 200 people like your page and be genuinely interested, and are therefore more likely to engage with your posts, than 400 likes but 200 of those people not interested. That would just show Facebook that 50% of your followers don’t appreciate your content, and due to Facebook’s algorithm, Facebook then starts to show it less and less to people, which may include those who are interested in your business.
That could mean less sales for you or missed opportunities to engage with those who love what you do. It could even lead you to become frustrated and feel like Facebook just isn’t working unless you ‘pay to play’ and boost your posts!Think quality over quantity for better Facebook reach! Click To Tweet
Try this instead
Rather than joining in with like ladders where it is compulsory to like all the other pages, find pages and groups where people are sharing posts to find new interesting pages to follow so you can leave your link and people only follow the pages they want to, the ones they are genuinly interested in.